Friday, July 10, 2009

"Carbon Man" Now Canadian

"Carbon Man," has become Canadian.

The rights to Minnesota's symbol of climate change seen in television commercials statewide has been purchased by the Canadian Wood Council for use across Canada.

The commercial, created by Duluth-based Minnesota Forest Industries two years ago, shows how carbon dioxide is absorbed in trees and kept in the products made.

Executive Vice-President Wayne Brandt says they're flattered Canadians like the message and the way its presented.