It appears young people are getting it.
OPP summer students have holding rodeos across the Rainy River district to teach young bicycle riders the rules of the road.
Student Sierra Cousineau says they're happy with what they are finding.
Another bicycle rodeo goes in Emo today.
The students are also rewarding young riders with "positive tickets" if they are found obeying the rules and wearing their helmets this summer.
The tickets get them a cone at the Sorting Gap Marina or at McDonald's in Fort Frances.