I. Falls Area To Market In Deep South

International Falls is eying some new markets for visitors.

The area's Convention and Visitors Bureau is planning to market in Texas, Oklahoma, Louisiana and Arkansas.

Director Pete Schultz says while they have seen visitors in the past, it's the first time they've paid any type of attention to those areas.

Schultz says they expected to judge the success of the campaign through requests for information and hits to its website.