It was a live broadcast of TSN Sportscentre that drew many to the Marina.
In an address to the crowd, co-anchor Darren Dutchyshyn expressed his amazement of the town's beauty.
During the show, co-anchor Jennifer Hedger remarked about the weather, admitting she made a series miscalculation in expecting much cooler weather.
The show included a feature on the 1952 Canadians Allan Cup winning team, a top ten centered around former resident and NHLer Duncan Keith, and a few notes about Fort Frances as a community.
International Falls was also mentioned for being the backdrop for "Frostbite Falls" in the Rocky and Bullwinkle Show.