Lakehead University masters student Nicki Youroukos says it was something she found lacking after studying small business perceptions about tourism in the Nipigon-Red Rock area.
Youroukos says owners know communities need to diversify with downturns in the forest industry and that tourism can help.
But she says they need to start partnering and networking with others and to look at different ways of marketing their business.
Youroukos presented her findings to members of the Fort Frances Chamber of Commerce.
