Thursday, October 21, 2010

Rainy River Cereal Introduced to Toronto area


Residents of southern Ontario will soon get a taste of Rainy River Cereal.

The unique wild rice cereal, being made by the company at Nigigoonsiminikaaning First Nation, will be on display at the Royal Winter Fair in Toronto.

President Drew Atwell says it's an important fair to be at.

"We're going to meet distributors," says Atwell. "We're going to meet potential partners. We're going to meet industry experts. We're going to get a lot of good feedback on our product which has been excellent so far."

Atwell says success at the fair will help determine how quickly they can get product out to a wider market.

The company is also in the process of entering into a partnership with Shoal Lake Wild Rice out of Kenora that would give it a long-term supply of wild rice.