The Canadian Mental Health Association wants area residents and businesses to set up "swear jars" this week.
Nancy Daley-Fulton says it's aimed to educating people how the use of certain words perpetuate the stigma associated with mental illness.
"We all commonly interject words like crazy, nuts, loony or psycho, into our everyday language as a way of explaining having a bad day or how somebody is effecting our behaviour," says Daley-Fulton. "It's just trying to make people aware of those words because they do have a detrimental effect on people with a mental illness."
The money collected will go to the Association's STEP Centre food program.
