A campaign established four years ago to help bring "respect" back into the minds of Confederation College students is getting some attention elsewhere in North America.
The campaign aims to reinforce the value of diversity within college campuses.
Associate director Jim Lees says its now reaching well outside northwestern Ontario.
"We've spoken to high schools," says Lees. "We've spoken to parks and recreation in Thunder Bay and we've spoken to about a dozen colleges across Ontario. I also got a call from a college in California that's interested in launching some kind of respect campaign as well."
A similar campaign was adopted by Fort Frances High School using the College initiative as its model.
