Two northwestern Ontario college students are in the early lead of a Doritos' contest that could earn them up to $250-thousand.
Adam Armit of Fort Frances and Joel Popoff of Schreiber entered the contest by creating a video that Armit says if receives the most views, they'll be in line for the top prize.
And so far the video is at the top of the standings.
"The whole point of viral marketing is just to spread it," says Armit. "We just want to it just to get it to everywhere. The more people that watch the more points we get. If everyone just watches the video we get points and it will help us keep the lead."
As of Tuesday morning, the video entitled 'Provocative Pepper' had attracted more than 166-thousand views, about 40-thousand more than its closest competitor.
It can be viewed at http://www.doritos.ca/ or in the 'What's New" section of http://www.b93.ca/.
