The province's plan to create 13 new tourism zones isn't sitting well with tourist groups in northwestern Ontario.
Those new zones include one covering the area between Sault Ste. Marie and the Manitoba border.
Gerry Cariou of the Ontario Sunset Country Travel Association says its attempt by the government to control how tourist marketing dollars are spent.
"There's a lot of concern," says Cariou. "There's a lot of questions. The Ministry really wasn't forthcoming with answers other than repeatedly telling us 'We know what's best for you. This is good for you.' In the end, this results in the government gaining control in their money and how its allocated across Ontario."
Cariou says Sunset Country will continue to operate, but admits the new region will a slight impact on their budget.