Ontario Sunset Country Travel Association is gearing up for prime time.
The association received a grant of 218 thousand dollars to produce 26 television shows.
Executive Director, Gerry Cariou says production has already started.
"It's more like a travel log show as opposed to a traditional guy in a boat catching fish show," says Cariou. "There will be some of that, of course, as there is when you want to display that great product of ours, but there's a lot more to it. It's going to be the whole travel experience including I'm hopeful some urban destinations will come on board."
Cariou says most of the shows will be aired in the United States, and in Canada on Wild TV.